Our music marketing project has begun and the process is gradual. Part of our planning has been to work on the type of character that we're going maintain an image for as a singer. The research was actually really educational; not only was able to identify techniques discussed in class but I also learned about a genre I usually wouldn't even learn about. I doubt the rest of my teammates are but I'm more than enthused to apply what we've learned in this course.
On this project, we've decided to have our musical artist "Daisey" play with her name and flowers in general. Her name isn't set in stone officially but I think it would be best if we simply decided this and moved on. I hope with the incorporation of a name we can really start to develop her and interact with her fans.
Over the weekend I plan to detail and outline a distribution plan as well as research more about similar artists not just our mandatory case studies. I specifically want to plan this part because all though I strive for a creative position in filmmaking in the future, I want to improve my planning skills and expand my repertoire in general.
Some ideas for the distribution process relies on social media almost entirely. I was also brainstorming for "Daisey" to expand herself by having her own blog; not only would this personalize our character but she might also gain more exposure this way. I still need to speak with the rest of my members but the idea of a blog that maybe was about flower language and her own experience with it; reaching a wider audience of gardeners, flower fanatics, and fans of her music. In the planning for the music video, we decided the structure would be similar to the old Taylor Swift song Tear Drops On My Guitar. We've also decided who out of our group would be the face of "Daisey." I look forward to the outcome of this project.
PS: Here’s what some of our planning looks like:
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