Music Marketing Blog Post #2
The Music Marketing project was first picking our genre, country, and the other celebrities we decided to study: Blake Shelton, Kacey Musgraves, Carrie Underwood, and Dan+Shay. All these celebrities were not only updated on methods of digital distribution of their music and the marketing done on Social Media but they found ways to connect to their fans on a more personal level. Blake Shelton is in synergy with Ryman Housing properties r fo‘Ol Red’; a restaurant chain inspired by his song that features his history and his personality. The restaurants have a country-feel that complements Shelton’s aesthetic and brand. On the other hand, Kacey Musgraves, on her personal website, sends missions to her Street Team: a group of fans that complete said missions that promote her brand and encourage using creativity to help others. These were only some of the ways that the country singers marketed themselves; that encouraged me and my team to follow a similar strategy.
The goal was to market “Daisey Davis” as much as we could. We used Twitter, Instagram, Youtube, and her own website. Because of her name, we built her brand around her love for flowers and created her own missions for her fans. “Find Your Bloom” inspired by Musgraves’ Street Team has challenges for her fans to promote her brand and gain influence on others. To add on her website has a trivia for fans to test their knowledge on her; it engraves the memory of her into the player’s head. The website also features links to the store, her music videos, and a newsletter that allows browsers to be notified of events and posts.
The music video that we worked on featured the story of Daisey’s breakup and her learning to use her love for flowers to get over her ex-boyfriend. The motif of flowers and their meanings is an important aspect of her brand, as a theme for her challenges, trivia, and her posts on other social media.
The presentation was nerve-wracking; I felt as though I was stuttering at every sentence stumbling over my words. My group denies it claiming that we all tried our best and that being able to go as early as we did was a great idea. I noticed a trend of there being accounts on TikTok and for a moment I thought we had missed out; in one regard, yes but in another, our audience is slightly more mature and isn’t as playful as the majority of the community on TikTok. Another trend I observed was the accompaniment of a business alongside the artist’s interests; like Blake Shelton. This was a better marketing tactic that could have brought more exposure.
This project taught me how much work marketing actually is; I now understand why celebrities have marketing teams. The posts, the music videos, and their very presence in social media are all planned in immense detail. A marketing plan that not only shows off the personable aspects that make an artist more appealing but also showing off the musical talents or in some cases other parts of the artist that proves entertaining. This helps the development of my Cambridge portfolio by bringing the versatility I aimed for in the beginning; giving me experience on how to make a sphere of influence to gain the audience’s attention.
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